When it comes to branding, a logotype’s font plays a paramount position.įonts that you usually use is a key aspect when designing an identity.
Besides the brand name, the font you use to write it also matters as it carries a pictorial psychological meaning. Your brand has sound and graphical meanings attached to it. Possibly the most vital element of your brand identity is the name.
One of the first priorities of any business is to build a brand.
